Why Tequila
O’RTE was not created simply to enter the tequila category. I created it from a lifelong connection to Mexico, its culture and its traditions.
Tequila has always represented more than a spirit to me. It is part of my heritage. I was raised in Mexico during the first eight years of my life, surrounded by family, authentic Mexican cuisine and the customs that shaped my understanding of quality and craftsmanship.
When I became old enough to drink, I was taught to sip tequila, recognize its flavors and understand the difference between the average and the exceptional. I created O’RTE to honor that experience and present tequila with the authenticity, artistry and respect it deserves.
BACKGROUND
Julious Grant is the Chairman and CEO of The Brand House Group and a 30-year veteran of the wine and spirits industry.
Born in Mexico and raised within both Mexican and Mexican American communities, his first language is Spanish and his upbringing was deeply influenced by Mexican culture, food and family traditions.
Professionally, he has held senior executive and C-suite positions with some of the world’s most respected wine and spirits companies, including Beam Suntory, Bacardi, Moët Hennessy, Diageo and Seagram.
In 2019, he founded The Brand House Group to create, develop and market innovative spirits brands built around authenticity, craftsmanship and a meaningful connection to their origins.
Since its founding, The Brand House Group has grown into a diverse family of spirits brands across tequila, brandy, whisky, vodka and gin. While each brand has its own identity and story, they are all united by the same commitment to quality, authenticity and thoughtful craftsmanship.